Ep. 802 - Bryan Sperber (President, Phoenix Int. Raceway)

Published: Aug. 10, 2017, 7 a.m.

b"Under Bryan Sperber's leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR's legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including how PIR is embracing esports as well as non-race events, and developing unique fan experiences when NASCAR comes to town."