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b'S.E.T. is a big component of how Danny Kambel runs not only his sports information department, but also his professional development in college athletics. Kambel describes how Strategic Engagement Training is effective at helping both himself, as well as his colleagues, understand a betterment of embracing situations around them. Part of that overall vision comes from not only being a member of CoSIDA, but also of NACMA, where Kambel hones in on his marketing acumen. Kambel talks about some of his greatest challenges, and how working in a collegiate environment has helped him grow, especially when it comes to helping student athletes become graduates from the institutions he represents. Twitter: @DannyKambel'