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Ep. 617 - Britt Carlson (Partnerships, SBLII)
b'A Super Bowl is not run only in one week, its a two year race. Part of the Minnesota Super Bowl Host Committee for SBLII, Britt Carlson has had a major sports business impact in the Minneapolis area with the Vikings and Timberwolves since 1997. Carlson discusses her involvement in the entire Bold North campaign, the history of Super Bowl XXVI which was held in 1992 at the Metrodome, along with the legacy that continues from that Super Bowl to this day. Carlson talks about the misconceptions of the Minnesota area, as well as some of the promotions that into building SBLII into the premiere event of 2018. Twitter: @BrittCarlson'