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b'Mark Fidelman is one of the key commentators on social media activation and "growth hacking." Fidelman talks about his interest in the social media and digital space, as well as some of the more under-utilized ways that teams could be creating activation points with their athletes and brands. Fidelman discusses some of his passions around the sports business segmentation, especially when it comes to generating a lot of interest through social media. Fidelman also shares insight into creating his company, Evolve!, as well as working for Taser as a Section 16 Officer. Twitter: @MarkFidelman'