BROADCASTS.com

b'Michael Cross is at the definitive point of where college athletics is headed, seeking new business opportunities to buoy financial goals. Cross is a former athletic director at Bradley, and understands the new normal of seeking out hard to reach dollars through corporate sponsorship support. Cross discusses some of the avenues in which there may be opportunities, but only if they fit within the vision and the brand of the college athletic department as a whole. Cross talks about his blog, The Ultimate Sports Insider, and how he is able to communicate his thoughts as a personal brand, something that would not have been done by industry professionals only a few years prior. Twitter: @USInsider or Blog: http://www.ultimatesportsinsider.com'