Ep. 542 - Charlie Sung Shin (Sr. Director Strategic Planning, MLS)

Published: Sept. 9, 2015, 7 a.m.

b"Major League Soccer's secret data weapon comes in the form of Charlie Sung Shin, who has over the past decade revolutions various insights into understanding the league's customers. Shin discusses the various metrics that make up the MLS fan - age, nationality, and geographic insights. Shin also shares some of the ways that have made the MLS unique in gathering information, as well as expanding on the information that they already have. Twitter: @CRMInSports"