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b"As the Minnesota Vikings transition to a new football stadium in 2016, the goal is to seek out every potential qualified lead in order to continually grow the customer base. Rich Wang serves as an associate director for the NFL team's analytics and fan engagement, having worked at several teams, such as Madison Square Garden, The San Francisco 49ers, Legends Hospitality and the Minnesota Timberwolves prior to his tenure at the Vikings. For Wang, the goal is to develop a better resource to understand who each sales person is talking to, and how to ensure that any effort put forth is a quality one leading to a rapid-growth sales initiative. Wang discusses the challenges of implementing such a system, as well as educating sales staff on the opportunities that lie ahead by building an analytics warehouse of customer knowledge. Twitter: @RichWang3"