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b'Nels Popp is already pioneering his academic studies to improve sports business, especially after releasing a widely read industry report in NACDA about ticket sales, outbound sales and third party initiatives to produce revenue generation. Popp shares his criticisms of the sports administration field, where improvements can be had across the board, as well as what students can do to increase their chances of becoming better industry stewards down the road. Popp also chats about the founding of NAATSO, the first college ticketing association, and whether college athletics is finally accepting ticket sales as a front porch solution to revenue generation. Twitter: @NelsPopp'