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b'Eli Madden dusted off and rebooted a dormant sports sales academy at the Colorado Rapids, re-invigorating one of the best pipelines to working in sports. Madden discusses how those academy attendees have responded, when it has come to both new prospecting techniques as well as overall sales. Madden mentions that it has also had a positive affect at pushing the current Rapids sales staff, seeing the challenge underneath them with new candidates for positions knocking on the doors. Twitter: @real_eli_madden'