BROADCASTS.com

b"Neil Horowitz understands how the digital world is encroaching on the traditional marketing and branding campaigns of sports teams. Horowitz has worked for two NHL franchises, developing their social media accounts on multiple platforms, and now utilizes his experiences for Wilshire Axon Sports. Horowitz's main driver is helping smaller franchises compete in the mobile app space, something that can actually cost a mighty budget if performed in-house with limited success. Horowitz discusses the pros and cons to social media, how to really ensure that engagement is coming from both fans and teams, as well as how connection points matter at all times in the digital space. Twitter: @njh287"