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b"As the traditions of college athletics have been usurped by conference affiliation changes, it has placed some challenges for marketing a football or basketball program in the modern era. Matt Wells knows this at West Virginia, where the populations to come watch live college entertainment is limited, and the passion for undeveloped rivalries isn't surfaced yet. Wells shares his views of what makes up a good marketing & sales plan, as well as how to develop an attraction that builds a fan base, despite the lack of a historical or traditional conference rival game. Twitter: @WMattWells"