Ep. 452 - Matt Millward (Director of Ticket Operations, Charlotte Knights)

Published: Feb. 9, 2015, 8 a.m.

b"The Charlotte Knights in a unique position within the MiLB landscape: A franchise with a continual sold-out situation that is drawing the interest of the local secondary ticket market, as well as some national attention for one of the best new ballparks in America. Knights' Director of Ticket Operations Matt Millward discusses some of the various ways in which the team has utilized every revenue stream imaginable during its first year in downtown Charlotte in 2014, and how the team was able to carry a brand that didn't sell out in Fort Mills, South Carolina up the road, across state lines, and turn it into a turnstyle phenomena. Twitter: @IMPennSt"