BROADCASTS.com

b"J.P. Lutz is both a practitioner and instructor; he works in the sports industry, helping franchises boost their revenue through consulting work, while also lecturing at various Philadelphia universities, helping the next generation gain the cutting edge on new technology and techniques. Lutz discusses his passion for finding both corporate sponsorship activation, as well as driving ticket sales and above all else, move ticket. Lutz discusses some of the issues surrounding educating today's generation of sports management students, and how to best engage them in the classroom with information that will serve them long-term in the industry. Twitter: @JP_Lutz"