BROADCASTS.com

b"Don Scott is at a transition point in his career. After several great years of rising through the ranks of the Samford Athletic Department, working in tickets, marketing and development, Scott is now leading Immersion Media's efforts in helping athletic departments grow revenues and eyeballs as a digital media vendor. Scott discusses some of the challenges that he faced in both driving attendance through the ticket office and marketing, as well as attempt to cultivate new relationships with Samford alumni. Twitter: @Descott4
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