Ep. 421 - Mike Wendling (Director of Ticket Sales, Oklahoma State)

Published: Nov. 28, 2014, 8 a.m.

b'Mike Wendling represents a new challenge to college athletic ticket sales: Analytics as the basis of how his job functions. Originally slated for looking at data support for ticket sales with Oklahoma State, Wendling has broadened his experience to now selling the entire ticket product. Analytics can be challenging for some, but with Wendling, he breaks down the various components of what makes a ticket sales unit, especially at a college athletic department, worth of pushing revenue generation. Twitter: @WendlingMike'