Ep. 398 - Eric Fernandez (Managing Partner, PCG Digital)

Published: Oct. 8, 2014, 7 a.m.

b'Eric Fernandez operates as the managing partner of PCG Digital, focusing his efforts of SportsDesk Media, which may actually revolutionize how data analytics are brought into a franchise. Fernandez talks about the role of analytics, as well as how it can help franchises seek further sponsorship opportunities by capturing fan buying habits. Twitter: @SportsDeskMedia'