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b'Ryan Robbins has worked in sports for over 14 years, working for the New Orleans Saints, Cleveland Browns, Chicago Fire, Oakland Raiders and now the Cleveland Indians. Robbins discusses why the premium sales market is so precious to the bottom-line of any franchise, and some of the ways to improve customer service retention by building trust and loyalty with fans. Robbins also talks about some of the various new ways that the Cleveland Indians are changing their sales model, by enforcing a multi-level sales training approach with their new account representatives, which may turn franchise executive heads around the nation, but may also have a lasting impact in transforming how sales are done for all teams in the near future. Twitter: @RyanMRobbins'