Ep. 369 - Chloe Jeffers (Tactics Manager, Fox FM)

Published: Aug. 1, 2014, 1:28 p.m.

b"Chloe Jeffers has worked in the international media for several years, and brings her knowledge to the podcast. Jeffers has worked primarily in Australian radio, with stints overseas in the United States and Caribbean. Jeffers talks about some of the differences of communication, as well as how it relates to building up a connection with the audience. A die-hard Australian Rules Football fan of the Hawthorne FC, Jeffers also brings examples of why fan membership is so important to Oceania's population, and how far they are willing to go in order to showcase their loyalty to one sports brand. Twitter: @ChloeHill44"