BROADCASTS.com

b'Matt Hill comes into the sports business world from the unique perspective as a former athlete. A devout hockey fan, Hill now sells the product that he loves, but understands the business of premium and suite sales a lot better than he did as a player. Hill expands on some of his misconceptions prior to selling premium seat inventory, and what the Tampa Bay Lightning have done in order to innovate their suites, as well as cause fans to want to renew annually.'