BROADCASTS.com

b'Matt Cerrone represents the new frontier of digital media. Formerly an independent blogger with MetsBlog.com, which he grew into a powerhouse brand with over 250 million hits on his site, Cerrone has now entered the big leagues as the Director of Digital at SNY cable television. Cerrone discusses some of the various issues surrounding the blog, podcast and overall digital landscape, where folks mostly misconstrude what it truly takes to generate a lot of hits by building a brand overtime, instead of being an overnight success. Cerrone also talks about his role at SNY, as well as why the talent pool in the world of blogging may be a lot thinner than it was only a few years prior. Twitter: @MatthewCerrone'