Cannabis Branding, Marketing & Advertising with Whitney Hahn (2020)
Guest: Whitney Hahn, Strategic Relationship Manager GRAPHITI ASSOCIATES, WWW.GRAPHITI.COM https://www.linkedin.com/in/whitney-hahn/ Show Notes: 02:41, What have you seen companies do to market themselves successfully? 04:40, How can companies creatively advertise their product or services? 07:20, The importance of the Sales Rep & Budtender relationship 11:15, Why wouldn't you build your business plan beginning with brand awareness, rather than try and create it later? 13:07, What media channels are you seeing successful companies use? 15:50, How can companies increase organic social media? 18:18, Cannabis advertising study analysis 20:20, What's your 2020 vision for the future of cannabis? 22:20, How do companies become a household name that's also a trusted brand? 23:24, Is cannabis different than any other product? 24:24, What's a brand that's not convenient or cheap, yet gained your trust? HOST Josh Kincaid, Capital Markets Analyst & host of your cannabis business podcast. https://www.linkedin.com/in/joshkincaid/ The Talking Hedge Your cannabis business podcast covering cannabis products, business news, investments & events. https://www.theTalkingHedgepodcast.com