It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right.\n Show notes:\n \n Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback.\n Sign up for my free newsletter on employer brand headlines\n Want to ask me anything? I have open office hours. Grab your free spot.\n\n https://bit.ly/talentchoosesyou