Going Deep with your EVP
What\u2019s the difference between an EVP and an employer brand?\xa0\nIt\u2019s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I\u2019ve been guilty of using them interchangeably, or just mirroring the terminology used by my customer in order to get to the work of crafting and communicating the brand.\xa0\xa0\nEvery experienced and smart employer brand practitioners don\u2019t (or can\u2019t) properly explain the difference. They just use phrases like \u201cthe way I like to think about it is\u2026\u201d and go off on some flowery bit of poetry.\xa0\nSo let\u2019s nail things down right here once and for all. What is the difference between an employer brand and an EVP?