Facing the Unknown
Employer brand professionals are a strange lot, in that we are often people without a country. If we\u2019re based inside the recruiting team, we aren\u2019t recruiters. If we live in marketing, we\u2019re a very different breed of marketer. The market itself is still emerging to define what it is we do.\n\nSo this is our rallying cry, a flag all employer brand professionals can point to and say, \u201cyeah, this is why we\u2019re amazing (and different by design)\u201d that can be understood by recruiters, HR, business leaders, and marketers/comms (our big four partners internally).\n\nThis is the manifesto that declares, \u201cwe\u2019re not your swag mavens, your job post writers or tool buyers. We are the orchestra conductors seeing the big picture, understanding and communicating the brand to the world so that the business grows."