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For all the work you put into your employer brand, the most important part isn't leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that's the hardest lesson to learn. Show notes: Talent Brand Summit in Austin (Mar) :: Employer Brand Manifesto :: Comprehensive Employer Brand Architecture :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything!