Content Mapping
Think of this as a manifesto to stop building empty content, to stop praising things that don\u2019t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused on results in cultures that were process driven? You aren\u2019t saying \u201cHere is proof that you will be happy here\u201d You are instead saying, \u201cthis is the kind of person who found happiness and success here when other places didn\u2019t work. Your mileage may vary, but what would professional satisfaction look and feel like to you?\u201d