Cognitive Bias
We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement.\nThanks to Jason Kent Crowell for the question!\nShow notes:\n\n\nTalent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback.\n\nMy free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!\n\nAt ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th\n\nI'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th