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Today I talk with Chris Shipferling, from Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. Years ago, selling an Amazon business was a far cry and wasn\u2019t so easy for people to do, but now it\u2019s much more common and Chris\u2019s company makes the whole process a lot smoother. He recommends getting yourself a good bookkeeper and keeping track of your spending, as well as your tax returns in order to raise the value of your business. After financial organization, you need to ask yourself, what is the goal of your company? We discuss the importance of establishing your brand and having your goals set, so that your product doesn\u2019t look like something you just pulled out 20 minutes before launch. We learn some new terms such as average order value, lifetime value, and consumer acquisition cost. Chris tells us it\u2019s better to spend more on a higher quality firm because it can be the difference of millions of dollars in an acquisition.

Global Wired Advisors\u2019 focus 2:25
What should people do now to increase the value of their Amazon business? 11:47
AOV, LTV, and CAC 21:19
Agregator 30:40

\u201cWho you choose as your intermediary to take you to market, the firm that you choose to represent you in your transaction and your sale, it matters a lot, so don\u2019t take that lightly. And don\u2019t do it on a bargain basis. Don\u2019t say \u2018Well this guy is cheaper than the other guy.\u2019 You\u2019re talking about the difference of millions of dollars at stake. I think I want to put it in the hands of somebody who actually has the acumen, has the experience, and knows what they\u2019re talking about.\u201d 28:43

Get a valuation at GlobalWiredAdvisors.com

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