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Today I speak with Robert Wright, a private label protection lawyer who has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce platforms. We discuss how the business of Amazon is a warzone and you need to protect your assets, doing what\u2019s necessary to limit your liability. We talk about bulletproofing your brand, which means choosing a trademark that functions as a trademark and that\u2019s available. We mention domains and that you should see if your name is available as a domain, and then Google your brand name to see if anything pops up there. Copywriting is another important step of protecting your business necessary to keep you from future trouble. I tell a story about when I got sued and ended up just reaching a settlement with the plaintiff because of how much goes into a lawsuit, making that the better option.

Robert\u2019s blueprint to help sellers 1:21
First and second steps of the blueprint 7:55
Where to check if a trademark is available 10:40
Third step 11:58
My story of being sued 22:23

\u201cSo many people when they launch a business, an Amazon business in particular, they think it\u2019s just a set it and forget it sort of thing. \u2018OK, I got the account, I got the trademark. Now I\u2019m just adding products and I don\u2019t need to do anything else.\u2019 Nothing could be farther from the truth. If you\u2019re not always kinda managing and tending your business, making sure that the rights you\u2019ve secured aren\u2019t being infringed upon, aren\u2019t being stepped on by other people, what are you doing? Business is war and it\u2019s death by a thousand razors out there.\u201d 21:40

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