293: Local Podcasts: How to Become the Voice of Your Community and Get Paid

Published: July 26, 2018, 9 a.m.

Bill Nowicki has a unique side hustle. He has a podcast show called MariettaStories named after Marietta GA, a suburb of Atlanta with a population of about 60,000.\nHaving a podcast show isn\u2019t unique but producing a show that\u2019s focused on a local community is something a little different \u2013 and something you might consider doing for your local community after hearing Bill\u2019s story.\nBill is a former Navy submariner, still a nuclear engineer by day, and had different side hustle aspirations at first \u2013 he wanted to make videos for local businesses but was finding it hard to land clients.\nAfter meeting a charismatic 78-year-old woman at his local church he had the idea to start a podcast about people in his local community, for his local community.\nHe thought this would be a great way to generate videography leads. But as his show has grown and become a profit-center of its own, Bill realized that not only in his time better spent on his show but the medium of audio is more enjoyable and profitable for him than video.\nTune in to hear how Bill started his podcast show, how he marketed his show and became known in his local community, how he\u2019s monetized the show to turn it into a revenue generating side hustle and some of the exciting things he has planned for the future.\nFull Show Notes and PDF Highlight Reel: Local Podcasts: How to Become the Voice of Your Community \u2014 and Get Paid