217. Business vs. Brand: Why You Need BOTH, Even on Day ONE of Business
Let me ask you a question\u2026
What is BRAND?
If you answered, \u201cColors, fonts, and logos\u201d...no judgment here. There was a hot minute when I believed the very same.
In actuality, these things are brandING, not BRAND. But when so many people start out in entrepreneurship, they come in business-minded, not brand-minded\u2026and when they look for steps to skip, brandING can take the place of actual brand.
If you\u2019re just now learning you were wrong about brand, don\u2019t panic\u2013that\u2019s why I\u2019m having this conversation today. It\u2019s not too late for you to go back to the basics\u2026and once you know what brand really is, trust me, you\u2019ll want to.
If you\u2019re committed to LEGACY VIBES with your business, brand is your new best friend. Allow me to introduce you.
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