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We’ve all seen celebrity spokespeople. They grin at us while holding some product we would never notice otherwise. But we are looking at the advertisement now, aren’t we? Celebrity spokespeople work for two 168 main reasons. The first is plain sex appeal and grabbing our attention. The more we look, the more our buying temperature rises. Second is the halo effect, which is when we have a favorable opinion of someone and rate them highly in other traits. So when a celebrity who is not sexy is used, we buy because we rate their judgment as smart and sound. Visit our sponsor Let's Get Checked at https://TryLGC.com/NMG and get 20% off your order! Brain Blunders: Uncover Everyday Illusions and Fallacies, Defeat Your Flawed Thinking Habits, And Think Smarter (Or Just Less Stupidly) By Peter Hollins Get the audiobook on Audible at https://bit.ly/brain-blunders Show notes and/or episode transcripts are available at https://bit.ly/self-growth-home Peter Hollins is a bestselling author, human psychology researcher, and a dedicated student of the human condition. Visit https://www.PeteHollins.com to pick up your FREE human nature cheat sheet: 7 surprising psychology studies that will change the way you think. For narration information visit Russell Newton at https://bit.ly/VoW-home For production information visit Newton Media Group LLC at https://bit.ly/newtonmg #DrJeffreyLant #Ehrlich #Gatorade #GeorgeClooney #Halitosis #Hanes #HeidiKlum #Lipitor #Listerine #MichaelJordan #Nike #RussellNewton #NewtonMG #PeterHollins #Salmonella #SARS #Wheaties