On a global mission to make the financial industry less \u201cmale, pale, and stale,\u201d Vivian Tu is a former Wall Street trader-turned-expert, educator, public speaker, host, entrepreneur, media powerhouse, and the founder and CEO of the financial equity phenomenon, \u201cYour Rich BFF.\u201d In January 2021, she developed and launched the \u201cYour Rich BFF\u201d blog and social media handles as a passion project to destigmatize and make the rules of personal finance accessible and digestible to non-experts and marginalized communities.