RHS 174 - Its an Aaron Gordon World, Were Just Living in It
b"Aaron Gordon is the Vice President of Gordon Companies.\\n\\nAaron Gordon is one of my favorite people in the insurance industry...The dude bleeds the independent insurance agency.\\n\\nAnd while Aaron may come from a traditional agency, his thoughtful design has prepared the Gordon Companies for massive growth in the future.\\n\\nThis is a TREMENDOUS conversation you don't want to miss...\\n\\nEpisode Highlights:\\n\\nAaron mentions that he is fascinated by people who do alternative living and make a living through YouTube content creation. (10:15)\\n\\n\\nAaron discusses content creation for insurance agencies and the importance of ensuring that the content being created is actually a business and not just for fun. (14:33)\\n\\n\\nAaron emphasizes the importance of building a brand through social media and the impact it can have on attracting potential customers, even if they may not immediately engage with content or make purchases. (17:25)\\n\\n\\nAaron discusses the value of effective sales scripts and the importance of not being too pushy. (19:59)\\n\\n\\nAaron believes that using carrier service centers for insurance sales could be more profitable than writing it in-house, as carriers can provide better cross-selling and take a lower commission. (26:20)\\n\\n\\nAaron discusses the importance of setting a minimum threshold for coverage and analyzing the profitability of different silos of the business. (29:22)\\n\\n\\nRyan and Aaron discuss the different types of agents in the market. (34:10)\\n\\n\\nAaron explains that referrals are essential for growing an agency. (41:07)\\n\\n\\nAaron believes that there is a place for both no-touch and touch in the industry, and the secret sauce is not about how to bring customers in the door but how to increase revenue per account each year. (44:33)\\n\\n\\nRyan mentions that an individual can be both a marketer and a salesperson and still care about the quality of customer experience. (50:27)\\n\\n\\nAaron mentions that traditional agencies that have not adapted to the changing times may face a day of reckoning. (53:56)\\n\\n\\n\\nKey Quotes:\\n\\n\\u201cThe secret sauce is not worrying about how you bring them in the door but worrying about how each year, not just on rate, you increase the revenue per account.\\u201d - Aaron Gordon\\n\\n\\u201cI think that there is a day of reckoning coming for those random, older time agencies that haven't adapted at all.\\u201d - Aaron Gordon\\n\\n\\u201cThe challenge that we have is that insurance isn't cool. And I think that one of the things that I at least tried to do and that I think you tried to do also is like, I want people to buy from the person. What I don't want is for people to think that this person is a jerk or this person doesn't know what he's talking about. - Aaron Gordon\\n\\n\\nResources Mentioned:\\n\\n\\nAaron Gordon LinkedIn\\n\\nGordon Companies\\n\\nReach out to Ryan Hanley\\n\\n\\nRogue Risk\\n\\nFinding Peak\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"