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b"Have you ever been cornered into thinking that the narrower your focus, the greater your success? \\nWe're flipping that script in our latest episode, challenging the traditional insurance agent blueprint of niche specialization.\\n\\n\\u2705 Join the Insurance Growth Masterclass: https://masterclass.insure\\n\\u2705 For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/\\n\\u2705 Hire me to speak at your next event: https://ryanhanley.com/speaking\\n\\nJoin us as we unravel the intricacies of niche marketing, spotlighting how a broader understanding of niches\\u2014including customer experiences and pain points\\u2014can reduce advertising costs, skyrocket engagement, and lead to scalable agency growth. Forget about confining your business within a geographical box or a specific industry; it's time to redefine niches to align with the evolving expectations of today's consumer.\\nAs the tides of market volatility rise, such as those experienced during the COVID-19 pandemic, the resilience of a well-diversified client base becomes undeniably clear. This episode shares tales of businesses that floundered by putting all their eggs in one industry's basket and suggests a pivot toward targeting a customer mindset to build a more stable foundation.\\nPlus, get a sneak peek at my new coaching program, Finding Peak, designed to help you lay a solid groundwork for your business before chasing aggressive growth.\\nWe wrap up with a heartfelt thanks to our listeners and an invitation to join the conversation\\u2014because your engagement is more than just a metric, it's the heart of our community.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"