Today we sit with Eric Johnson, a lending expert who operates Shoreside Realty Finance, a lending company providing investors with streamlined financial services that emphasize strong execution and integrity. To kick off the show, Eric tells us about his professional background and how he got into the lending space. After hearing about his experiences in Los Angeles, we find out more about the niche he found himself in \u2014 helping investors grow their portfolios and analyzing the process. As our conversation continues, listeners will benefit from hearing Eric explain various debt strategies, namely fix and refi; fix, refi and hold; and five-plus. With virtually every market affected by the COVID-19 pandemic, Eric discusses how there is still opportunity for new investors to break through into the industry.
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