Syndicators need to sell trust before they can even hope to sell a deal. In this episode, we speak with Derek Peterson, CEO of Adapt Media Agency, about a must-use marketing strategy that will help you build trust and expand your reach. After introducing Derek, we talk about how he enjoys working across the business spectrum. That way, he can add a personal and creative touch without relying on cookie-cutter templates. He then introduces the concept of the \u2018thought leader platform \u2014 a strategy that develops trust with your audience by delivering value to them. Derek shares how you can shape your platform to fit with your strengths and why commitment and consistency are needed when building your content.
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