Businesses who are better than their competitors at providing an excellent service to an audience that really needs it have mastered the art of positioning. Today\u2019s guest is John Paul Mendocha, aka Dr. SpeedSelling, and while he is not directly involved in real estate, the expertise he shares today as a positioning expert could be the thing that saves your business. Rather than go to university, John Paul decided to cut his teeth as a gambler in Las Vegas, and he tells listeners about the salesmanship skills he learned there and later in his career. He now revives failing business and its all thanks to his knowledge about positioning. John Paul compiled these skills in his book Most Businesses Fail in the First Five Minutes, and in today\u2019s show, he walks us through the most important parts.
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