Becoming an influencer or thought leader in your niche is one of the best, most innovative marketing strategies out there today. By leveraging the power of social media, you can be your authentic self, while simultaneously building a strong thought leadership platform. People want to work with those they know, like, and trust, and reaching out digitally is one of the powerful ways to build rapport. Where do you even get started building this platform? It\u2019s certainly overwhelming, which is why we\u2019ve brought in Neal Schaffer, a leading social media marketing authority, to speak with us today. In this episode, we learn more about how Neal got his start in the social media and influencer marketing space as well as what his agency does. We learn about the flexibility of their services based on their clients' needs and the variety of ways the agency helps its customers. Neal also provides some clear, actionable steps that you need to take to become an influencer.
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