Whether you're a great leader, a high performer, or fantastic in sales \u2013 it\u2019s always difficult to write about yourself, no matter who you are. Today, our guest is Donna Serdula, and she is here to help us learn how to write our personal brands on digital platforms, particularly LinkedIn. Donna is the author of LinkedIn Profile Optimization for Dummies and pioneered the concept of LinkedIn Profile Optimization.
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