Social media platforms have taken our lives by storm. They have become a part of our everyday life, letting people connect and interact with others in just a matter of a tip from your fingers. This reality makes social media platform a powerful tool for many things including business. So, among all social media platforms, where should you be putting your ads on?
In the last episode of this three-part series with Dan Berrett of AdWords Nerds, he elaborates on some social media platforms and how to effectively use them for your business's advantage. He differentiates Google ads from Facebook ads, details what Facebook targets, and even speaks about Tik Tok and why it could be considered the dark horse of social media marketing. Tune in now!
Key Points From This Episode:\xa0
Tweetables:
\u201cAnd all of these (social media) channels operate pretty differently. And they also operate differently over time.\u201d
\u201cFacebook today is not the Facebook of two years ago.\u201d
One of the things that I always tell people to be very careful of, is you have to make sure that the information you're using to make decisions about your marketing is current."
\u201cThe thing I want people to remember is all of these systems, every market you're going to be in, every ad channel, every tactic, every strategy, every hack, they exist in time. And all of these systems change over time and change quite wildly over time. So you got to make sure you are connected to the reality on the ground.\u201d
\u201cIf you aren't answering new leads, you immediately get kicked old leads and start following up with them. And they do that forever until you you get taken off their database.\u201d
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