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Most if not all real estate entrepreneurs rely on an effective advertising campaign to attract investors. So, how do you execute an effective real estate ad campaign? What metrics do you need to track to monitor its effectiveness?

In the second episode of this three-part series with Dan Barrett of AdWords Nerds, he elaborates on what an effective ad campaign is and looks like. Dan also discusses the difference between top and bottom funnel, the role of keywords in your campaign, and how numbers can help find the weakest link in the business process. He then discusses the expenses to expect when running a campaign as well as how to make it stand out from the rest. Enjoy our #TechandTacticsTuesday episode!

Key Points From This Episode:\xa0

• Why is it important to have a sense of what kind of audience you want to reach out to?
• What does it mean when you say top funnel and button funnel in online marketing?
• What is the Theory of Constraints?
• Why do you need to find that one thing that hindrances your success and fix it?
• How can numbers shape and help real estate investors find the weakest link in the business process?
• What is an ad campaign?
• Dan describes Google Ads as an auction.
• What should one expect in terms of expenses using AdWords?
• Why do you need to consider the size of your market when thinking about your ad campaign?
• How to make sure that your ad campaign stands out from the rest?

Tweetables:

\u201cIf you back up and you say, "Okay, my real estate investing business is a system, it is a series of interconnected pieces." And those pieces interact with each other, right? Like my marketing funnel interacts with my acquisitions person, my acquisition person, and how they close interacts with my CRM, which interacts with how much money I get in my checking account when I close on a deal, right? These are all interacting pieces.\u201d

\u201cYou could spend all your time making every other link in the chain stronger, it doesn't make the chain any better. You have to make the weakest link stronger, and sort of back this up and say, \u2018Okay, let's bring this down to Earth and talk about marketing.\u2019\u201d

\u201cThe more specific the keywords you put in, the fewer the amount of people you are going to get in front of and the more focused those people are going to be.\u201d

\u201cThe number one rule of being successful in the market is don't lose money and

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