164: The Gift of Going Second: How Social Proof Builds Trust
I hope that you will join me for this episode as I discuss what I call \u201cthe gift of going second.\u201d It all started with a trip to Dollywood\u2019s Splash Country for my son Bear\u2019s birthday. I\u2019m not much of a thrill-seeker, but I\u2019ll tackle most water slides \u2013 but not without someone going ahead of me first to give a little feedback!
This got me thinking about how much we rely on social proof in our businesses, whether it\u2019s reviews, testimonials, or case studies. We want to see that someone like us has already gone before and found success, right?
Listen in as I explore the importance of showcasing a diverse range of people who have benefited from your offers - whether they be young, older, hobbyists, or total pros. I also share insights into how to use social proof to build trust and grow your audience authentically!
Let's chat about how to give your customers that reassuring \u201cgift of going second." Let's go, and remember - there\u2019s room for you!
\U0001f4d2 Episode Notes, Links, & Resources \U0001f4d2
https://www.professionalcreative.com/blog/164
\U0001f4dd\xa0Read the Transcript\xa0\U0001f4dd
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