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Hey coffee enthusiasts, we\'re brewing up a fun-filled episode just for you! This time, we\'re diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.

The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It\'s a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn\'t been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it\'s not just about the coffee; it\'s about the experience, the seasonal transition, and being part of a larger coffee community.

In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the limelight but also elevated coffee culture to a whole new level. Whether you\'re a PSL aficionado or a coffee purist, join us as we unravel the story behind the birth of the Pumpkin Spice Latte and what it represents in today\'s coffee culture.

If you\'re a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermind

Resources:

• Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us \\u201cguide\\u201d or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

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Inclusion & Marketing

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