507. Do I Have to Offer a Discount During the Holidays?
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Hey friends, are you caught in the holiday dilemma \\u2014 to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It\'s a biggie.
You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn\'t my product worth full price?" Then there\'s the other camp that worries, "If I offer a discount, am I setting up an expectation? Will my customers only buy from me when there\'s a sale?" We get it; these are legitimate concerns.
It\'s your business, and ultimately, you have the final say. But we\'re going to lay out some compelling reasons why offering a holiday discount might just be a smart move. We want to provide you with the insights to make an educated decision so that you can celebrate the holiday season with your best sales foot forward.
So, get ready to unwrap the truth about holiday discounts. Whether you\'re sitting in the \'yea\' or \'nay\' camp, this episode is for you. We\'ll go over why holiday discounts can actually boost your brand, how they can be part of a broader marketing strategy, and why they don\'t necessarily lead to bad customer habits.
Resources:
- Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Creator Science
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