454. Why Creating Inclusive Brands is the Future of Business with Sonia Thompson of Inclusion and Marketing
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Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She\'s an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent.
As someone who has felt the frustration of not belonging, Sonia knows firsthand how critical it is for everyone to feel included. That\'s why she\'s dedicated herself to helping business leaders, entrepreneurs, and business owners create welcoming and inclusive environments for both their teams and customers.
In this episode, you\'ll hear about Sonia\'s inspiring journey, as well as her expert advice on how to build an inclusive brand that resonates with your audience. Sonia walks us through her 5 \\u201cC\\u201d Framework which talks about the importance of understanding your customers\' differences and how to create a culture that celebrates diversity.
Whether you\'re struggling to attract diverse talent or want to create a more inclusive environment for your team and customers, this episode is for you. So tune in and get ready to be inspired and equipped with the knowledge you need to build a more inclusive brand.
Brought to you by the Shop 1 in 5\\u2122 Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5\\u2122 Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!
Resources:
- Newsletter: inclusionandmarketing.com
- Program: inclusivebrandacademy.com
- Inclusion & Marketing Podcast
- Instagram: @soniaethompson
- Twitter: @soniaethompson
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don\\u2019t know what to say, or you feel too busy, or you just don\\u2019t want to be the face of your brand, no worries \\u2013 because we\\u2019ve got you covered with a year\\u2019s worth of consistent content that\\u2019s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
HubSpot
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