346. Conviction Marketing with Kelly Roach
b'Kelly Roach is a very special guest. This is her fourth time appearing on The Product Boss and there\\u2019s a good reason we\\u2019ve had her on the show more than any other guest. Simply speaking, she\\u2019s a marketing genius. Her new book, Conviction Marketing, is out now. We\\u2019re here to discuss exactly what conviction marketing is and how it can help any product boss get the word out.'