331. How to Get "Ready-to-Buy" Customers
b'We often expect our customers to hit that \\u201ccheckout\\u201d button without being prompted or convinced to do so. But that isn\\u2019t how people behave. They buy on desire, needs, and wants, but you have to remind them from time to time how your product falls into those categories. Here\\u2019s how you can set yourself up for success with customers who are ready to buy.'