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My guest on E146 of #thePOZcast, Tucker Max is a four-time, New York Times best-selling author and founder of Scribe Media. His career took off after he started a blog on tuckermax.com, on which he actually created his own genre called \u201cfratire\u201d. New York Times writer Warren St. John coined \u201cfratire\u201d to describe Tucker\u2019s writing at the time, which was mostly stories about the night life of a man in his twenties, all the partying that comes with it, tied together with a talent (or sometimes a curse) to always tell the truth no matter what. \n\nNow with Scribe Media, Tucker lives a much more balanced life and helps other amazing people like David Goggins and Tiffany Haddish tell their stories and their truth by coaching them through the process of writing their own books.\xa0\n\nThis Episode\u2019s Heavy Hitters:\n\n- The price for being a lawyer is your soul. This comes from Tucker\u2019s personal experience.\n- The two years he spent in Hollywood were the \u201cworst two years\u201d of his life; and is also where Tucker realized he wasn\u2019t a \u201csoulless, sociopathic, narcissist.\u201d\n- Buddha\u2019s \u201ccore principle\u201d to \u201cdo your work, then help others do theirs\u201d is Tucker\u2019s guiding principle in life, and it\u2019s taken him 42 years to truly understand the meaning and significance of it.\n- The reason he makes his clients at Scribe participate in \u201cread-alouds\u201d of their book before publishing is because he once read his own audiobook and realized how many things he would\u2019ve changed, even though he edited the script on paper many, many times already.\n- A brand is a construction of who you are, so when people \u201crebrand\u201d themselves, sometimes all it is is a reconstruction of people\u2019s perception of you. \n- If you want real change, you have to really change.\n\nIf you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast\xa0\n\n#thePOZcast is brought to you by our friends at Interseller \u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\n\nCheck out a free demo today! https://bit.ly/2Fbm/BZ\n\nFor more, please check out www.thePOZcast.com thanks!