The Power of Content Marketing in Recruitment
b"Today\\u2019s episode of The POZcast is an adaptation of a special live stream of The POZcast from The World Staffing Summit Adam hosting the World Staffing Summit with some elite content marketers and friends of mine from LinkedIn! See below for a quick background on each of my awesome guests, sit back and soak in some content marketing gold!\\n\\nIn short, the episode is a must-watch for anyone looking to improve their content strategy and build a strong online presence.\\n\\nMarcus Sawyerr emphasizes the importance of authentic conversations as a driving force behind engagement. He believes that it's crucial to focus on topics that you know your audience is interested in and to build your audience from there.\\u200d\\n\\nAdam Posner then discusses the content pyramid, which is a critical aspect of their content creation strategy. He explains how they turn their show into a podcast, individual pieces of content, and even key phrases into tweets. He also highlights the importance of experimenting with different channels and mentions how he has doubled down on LinkedIn and hired his daughter to be his TikTok creator-in-chief.\\u200d\\n\\nScott MacGregor, on the other hand, takes a different approach and focuses on unscalable methods, such as personal emails and calls to candidates, instead of mass email marketing. He believes that doing things in an offbeat manner works best for him.\\u200d\\n\\nGinnette Harvey shares her experience of trying to do it all, which resulted in burnout. She emphasizes the importance of focusing on what works best for you and avoiding spreading yourself too thin.\\u200d\\n\\nJoel Lalgee thinks creating content always you to scale your 1:1 interaction to a broader audience. He really focuses on connecting with people, entertaining them, and providing some valuable insights.\\u200dIn conclusion, the episode offers valuable insights into the world of content creation. Whether it's experimenting with different channels, focusing on authentic conversations, or taking an offbeat approach, the guests stress the importance of finding what works best for you and sticking to it. They also offer advice on what not to do, such as link sharing without adding value or relying too heavily on AI tools.\\n\\nFull Video:\\xa0https://www.candidate.ly/webinar/the-power-of-content-marketing-in-recruitment\\n\\nMarcus Sawyerr is the Founder & CEO of EQ Community, which is a private members community (currently in stealth mode) for multicultural professionals interested in tech.\\xa0\\n\\nGinnette Harvey is the co-founder of BlocHaus , which helps connect the best talent with pioneering organizations in the space. She also founded Harper & Gray, which supports organizations in recruiting for business critical specialists and leadership roles.\\n\\nScott Macgregor is the Founder & CEO of SomethingNew LLC & Founder of The Outlier Project. He\\u2019s also a 4x Author of the \\u201cStanding O!\\u201d Series and Record 8x Winner of the American Business Award for Innovation.\\n\\nJoel Lalgee is the Founder of Headhunter Media, a business development consultant for Hirewell, and a fellow LinkedIn content creator.\\n\\nThis Episode\\u2019s Heavy-hitter\\u2019s:\\n\\nScott talks about his strategy in creating the \\u201cStanding O!\\u201d series, specifically including all the talented folks he knows to create a network effect which boosts credibility. He also donates proceeds to charity!\\n\\nJoel stresses the importance of understanding who you are and how to present yourself online in a way that\\u2019s authentic to you.\\n\\nThe name of the game is OUTSOURCING when it comes to effective content creation and repurposing across channels. Make sure you have a system in place and people on your team that understand your voice and vision.\\n\\nJoel has also seen great success and efficiency in engaging in the comment section. Although it\\u2019s not as intensive of a connection as having a full conversation, you have many more micro-interactions that build a larger community.\\n\\nGinnette has had success with really focusing on LinkedIn instead of spreading herself too thin across multiple platforms.\\n\\nFull Video Replay: https://www.candidate.ly/webinar/the-power-of-content-marketing-in-recruitment\\n\\nIf you enjoyed this episode, please leave a review:\\xa0 \\xa0https://ratethispodcast.com/thepozcast\\n\\n#thePOZcast is brought to you by our friends at\\xa0Interseller\\xa0\\u2013 the prospecting + outreach platform of recruiters and sellers. Whether you\\u2019re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.\\n\\nCheck out a free demo today!\\xa0https://bit.ly/2Fbm/BZThanks for listening, and please follow us on Insta\\xa0@NHPTalent and Twitter\\xa0@AdamJPosner.eth\\xa0\\n\\nFor more, please visit www.thePOZcast.com"